Future Now

Where are we now in terms of digital transformation?

What is digital transformation

A business operates on the fundamental principle of delivering value to its customers. We define digital transformation as integrating digital technology into all areas of your business, resulting in changes that meet those deliverables. It will look different for every company. It is imperative to understand the ‘why’ of an organization and articulate it well to the end-user of your business vertical. It might revolve around becoming the absolute best to do business with, enabling and utilizing the existing digital technologies unavailable years ago. Leaders, think about what digital transformation should mean practically to your company so that your digital transformation goals are defined better.

What drives digital transformation

Leadership and culture are at the center of what’s driving digital transformation. Leaders are learning to be fully aware of this reality when conversations about digital transformation happen. A business may take to digital transformation for several reasons. In the wake of the pandemic, an organization's ability to adapt quickly to supply chain disruptions, time-to-market pressures, and rapidly changing customer expectations has become critical. And equally important is the culture an organization armed with digital transformation brings. The culture change today is more of ‘working when I can, giving my best’ than ‘work when the boss asks me to’. The culture of an organization is becoming more adaptable to the former.

Where is digital transformation happening now

The core of digital transformation is, of course, technology. There are two wings of technology. The first is the legacy technology at the enterprise level, and the second is about the new tech enabling innovation. The royal middle path lies in bridging the gap between these two. A digital transformation strategy, therefore, is about shedding the legacy technology, one byte at a time, and filling in the vacuum created with new tech. In tech circles, it is proving to be limited yet effective. Digital transformation is happening now in the areas of the government and those companies with cloud-enabled architecture and approaches.

Why is digital transformation necessary now?

What are the key trends in digital transformation in 2022

The first trend is the rapid adoption of digital operating models, including integrated cross-functional teams. Those companies, specifically the leaders investing in big data governance and analytics, are reaping the benefits of being there and doing that already. This investment is serving as ammunition to leapfrog the competitors. The second trend is the digital partnership between the consultancies and the other key players in the industry. The last trend is the expanding public cloud adoption, relative in terms of reach and recall value while building a brand. These trends have already become a part of the leadership styles today.

Why is culture a key factor in it?

Companies are using digital technologies to unlock new sources of economic value. The best example is the WFH phenomenon we have seen during and after the pandemic. But it takes more than technology alone. Senior leaders, including the CEO, must create a sensible digital culture. A culture that empowers people to deliver results faster. In such a culture, employees will start looking outward and engaging with customers and partners to develop new solutions. Such cultures diffuse decision-making throughout the organization, making it transparent and interactive for all the stakeholders involved. In a digital culture, people are encouraged to take risks, fail fast and learn.

How do we know where we should be going?

Look around. More importantly, after looking around, look within your organization. Hybrid cloud infrastructure is the next happening thing. The bits and pieces of unorganized data, called the Bad Data, are getting organized today by embracing the hybrid-cloud culture. More conversations are happening with the customers than with the board members. New and fast companies have customer data platforms on which the customer is talking directly to the decision-maker. The best part is this is happening under the umbrella of privacy and confidential computing. The question to introspect is, is it happening in your organization? Irrespective of a yes or no, that’s where we should be going.

What will be factors supporting your digital transformation?

How should a digital transformation journey look like?

The digital transformation journey of your company begins by determining what it means to your company. After having assessed its meaning to your company, take stock of what digital capabilities you currently possess. Look at your tech stack, your technologies and your employees; and the processes connecting these two. Include everything, and do not ignore anything used to make your business what it is. Now you are in a position to evaluate the various digital transformation alternatives that exist for you. These alternatives could be front-end changes such as products and customer experience or back-end changes such as cloud and IT infrastructure. Or they could be both.

How should you get started?

It is action time. With your objective and capabilities established, it is time to redesign your products and services to have a digital component such as IoT. Start building digital ecosystems by harnessing Big Data, connectivity, and the cloud. Transform operations and factories using automation, machine learning, or 3D printing (the jury is still out on the last option and its viability). Build an IT infrastructure to provide a centralized digital nervous system for your organization. Evolve your customer experience to take advantage of digital technologies and includes features that can bring your customers close to you on talking terms.

How can Celeix Digital help you?

We, Celeix Digital, found out the hard part in evaluating how to undergo digital transformation. The first and foremost step is making a decision and realizing that a maturity model is necessary for your organization. As a decision-maker, when you decide and act upon it, we would design a digital transformation strategy depending on the roadmap of the organization's history and culture. A custom plan will enable you to see how your organization could become a part of the digital future. This shift in acting upon the strategy will start reflecting on your brand positioning, product placement, and experience quotient.

Come, join us and let’s be a part of the future that will reshape how an organization conducts business. Let’s become a shining example of how, as a business, a company could deliver better value to its customers and stand true to its fundamental principle of existence. Today, as we have seen above, there is a demand for providing better value. Let’s do it digitally. We could transform our way to the future so that the generations of tomorrow can look back and think of us as the ones who embraced the unruly tides of the rough seas that would look like pleasant waves touching their shores in their times.

‍

‍